FREE BEER MOVEMENT

ORGANIC SOCIAL MEDIA MOVEMENT

A silly idea with a serious goal FBM became a grassroots social media movement that encouraged fans to use the power of the pint to "build American soccer one beer at a time".

STORYTELLER & PHOTOGRAPHER

Through FBM I captured the sights, sounds and stories surrounding American soccer culture through creative writing and photography. www.thefreebeermovement.com and social media channels were go-to destinations for fans to get a unique insight on the growth of our domestic game.

CRAFT BEER COLLABORATION

One additional objective of FBM was the promotion of the creativity of American craft beer. Our channels regularly featured works on this industry. The most crucial connection was before the 2014 World Cup where I collaborated to brew a beer with Freetail Brewing Company called "We Are Going to Braz-ale".

MERCHANDISE

As the idea of FBM took off I was able to foster an entrepreneurial spirit with creative merchandise and partnerships with companies such as adidas, Ruffneck Scarves, Who Are Ya? Designs and Freetail Brewing Company.