OSKAR BLUES BREWERY

June 2016 - July 2017

NATIONAL DIGITAL MEDIA MANAGER

Planned and executed editorial/content calendar for social media channels of top ten craft brewery in the United States (by production volume).

TEXAS MARKETING MANAGER

Was responsible for Texas marketing efforts including the opening of a brewery and the operation of a taproom in Austin. Responsibilities included taproom events, sponsorships, live music venue management, local media relations and more.

TEXAS CRAFT BREWERS GUILD 

Member of the Texas Craft Brewers Guild and brewery representative to the group. Helped lobby Texas Legislature for pro-business craft beer laws.

CANSPIRACY RARE BEER CLUB

Led team that created Oskar Blues Brewery's rare beer club. A subscription-based service for access to the most sought after beers among craft beer aficionados. Highly attended events and social media buzz surrounding these releases.

AMERICAN OUTLAWS NATIONAL BAR PROGRAM

Created and managed national partnership program between OB and American Outlaws chapter bars. In over 100 locations across US fans were treated to co-branded merchandise, prizes, and craft beer discounts to leverage soccer fans and brand loyalty.

HIGH FIVE EVENTS SPONSORSHIP

Negotiated sponsorship deal that made Oskar Blues Brewery the main craft beer sponsor for large, local distance running events including the 3M Half Marathon, Austin Marathon, and Cap10K.