TACODELI

August 2017 - March 2019

BRAND STORYTELLER

A company with 20 years experience in the food industry and deep roots in Austin has many tales to tell. Through our social media channels I captured the spirit and stores of Tacodeli to educate, entertain and engage our audience

SOCIAL MEDIA MANAGER

As Tacodeli's Marketing Manager I planned and executed our company's social media editorial calendar, maintained their website and managed all customer service inquiries from a variety of sources (feedback form, social media, third-party review sites, etc)

BRAND REFRESH & IMPLEMENTATION

I was a part of the team that led the execution of our brand re-fresh that included a new website, social media graphics, store remodels and physical and digital marketing signage.

EVENT MANAGEMENT/ EXECUTION

Through my time at Tacodeli I was responsible for managing and executing events in support of our company's strategic sales and marketing goals.

EAT GREAT. LIVE GREAT.

In April 2018 our marketing team created and executed our first "health month"  that featured campaign-specific-healthy menu items, website landing page, in-store educational materials, health living events in three markets, influencer programing, limited edition merchandise (and giveaways) and social media engagement.

CAMPAIGN CREATOR

In December 2018 I led a project that released a limited edition of Tacodeli's award-winning Salsa Doña in 32 oz. growlers to the public. The ensuing viral campaign quickly sold out and was a social media hit with winners posting photos of themselves and their wares.