THE ZEBRA

Senior Manager of Digital Communications

July 2019 - Current

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ORGANIC SOCIAL

Responsible for organic social content and copy creation across all major social media platforms to drive brand awareness and consumer education for the nation’s leading insurance comparison website.

REPUTATION MANAGEMENT

Developed and executed a program to monitor, manage and mitigate issues related to the company’s online reputation/brand health across third-party review websites, organic and paid social channels; a continuous feedback loop between consumers and our company with regular reporting and recommendations to C-Suite.

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EMPLOYER BRANDING

Established digital employer branding program including company blog and stand-alone social media presence to drive recruitment, retention and recognition